49 brands, over 500 varieties – it's easy to lose track. This guide sorts the brands at happy-snus by what you actually find in their range: which formats, which strength levels and which flavors are typical. No brand myths, no promises, just what is in the product data.
A quick note first: our strength levels (Mild, Regular, Strong, Very Strong, Extra Strong) are always based on the nicotine per pouch. How exactly the levels are defined and why the number on the can is sometimes given per gram instead of per pouch is explained under Understanding nicotine content.
The large product ranges
Some brands are represented with dozens of varieties at our shop. Here it's worth a look at the brand page, because you'll find almost every combination of strength and flavor there.
VELO
At VELO, the nicotine pouches range from 4 to 17 mg per pouch. The focus is on the Mild and Regular levels, while individual varieties reach Strong and Very Strong. Formats: Slim and Mini. Fruit and Mint dominate in flavor, plus Berry, Citrus and one Liquorice variety. VELO also carries several nicotine-free varieties, recognizable by the addition “Zero”.
ZYN
ZYN covers 1.5 to 16.5 mg per pouch, with most varieties at the Mild level. ZYN is one of the brands with many Mini cans, alongside Slim. Mint comes first, followed by Fruit, Berry and Citrus – and Coffee, Liquorice and Spice are represented too.
Loop
Loop ranges between 6.3 and 15.6 mg per pouch, placing it in the Regular and Strong levels. There are Slim, Mini and occasionally Regular. Mint and Fruit make up the majority, Citrus appears above average, plus one Coffee and one Liquorice variety. With “Loop Zero” there is also a nicotine-free variety.
Pablo, CUBA and ICEBERG
At our shop, these three brands sit exclusively in the upper levels. Pablo is spread across Very Strong and Extra Strong, CUBA across Strong and Extra Strong, ICEBERG entirely in Extra Strong. All three are available almost only in Slim format and focus heavily on fruit flavors, complemented by Mint and Berry. Important: for many of these varieties the nicotine content is given per gram, not per pouch. So pay attention to the level on the product page.
XQS and Apres
XQS (4 to 17 mg per pouch) is mostly at the Regular level and entirely Slim. Fruit, Mint and Berry share the range, plus one nicotine-free variety. Apres ranges from 4.4 to 11 mg per pouch, i.e. Mild to Strong, also only Slim. The breadth of flavors stands out: besides Fruit, Berry and Citrus also cola, iced tea and mochaccino.
RAVE
The nicotine pouches from RAVE range between 9.6 and 19.5 mg per pouch, i.e. in Regular and Very Strong, all Slim and mostly fruity. RAVE also carries its own line of energy pouches – these are listed in the shop as a separate product type.
Brands focused on the lower range
If you're specifically looking in the Mild and Regular levels, you'll often end up with these brands:
- HELWIT: 3.5 to 7.5 mg per pouch, almost all Mild, only Slim. Besides Fruit and Berry there are two Mocha varieties, cola and liquorice.
- KLAR: 3 to 9 mg per pouch, Mild and Regular. Two thirds of the varieties are Mini. With “Blank”, KLAR carries varieties without a pronounced flavor, found in the filter under “Original”.
- Kelly White: 5 to 10 mg per pouch, Mild and Regular, Slim and Mini, mostly Fruit and Berry.
- DENSSI: nicotine pouches with 4 to 8 mg per pouch, Mild and Regular, plus an energy line.
- Lundgrens: 6 to 10 mg per pouch and one of the few brands in the Regular format. Flavors: Berry, Mint, Liquorice and tobacco flavor.
- ACE: 3 to 11.5 mg per pouch, mainly Mild and Regular, with a focus on Mint and one eucalyptus variety.
Brands focused on Mint
Skruf (6 to 12 mg per pouch, Mild to Strong) focuses on Mint, plus Berry and Liquorice. White Fox carries only mint varieties with 12 to 24 mg per pouch in the Strong and Very Strong levels. Nordic Spirit spreads its varieties with 5.6 to 16.8 mg per pouch across four levels, with Mint and Berry leading.
Two special cases
LEO has two faces: nicotine pouches with 12 to 16 mg per pouch (Strong level) and a “Zero” line without nicotine. At our shop, Zeronito carries exclusively nicotine-free pouches – with flavors ranging from cola to espresso to jalapeño-lime. More on this in the guide to energy pouches and nicotine-free pouches.
Everything at a glance
| Brand | Formats | Levels (focus) | Typical flavors |
|---|---|---|---|
| VELO | Slim, Mini | Mild, Regular | Fruit, Mint, Berry |
| ZYN | Slim, Mini | Mild | Mint, Fruit, Berry, Coffee |
| Loop | Slim, Mini, Regular | Regular, Strong | Mint, Fruit, Citrus |
| Pablo | Slim | Very Strong, Extra Strong | Fruit, Mint, Berry |
| CUBA | Slim | Strong, Extra Strong | Fruit, Berry, Mint |
| ICEBERG | Slim | Extra Strong | Fruit, Mint, Berry |
| XQS | Slim | Regular | Fruit, Mint, Berry |
| Apres | Slim | Mild to Strong | Fruit, Berry, Citrus, Cola |
| RAVE | Slim | Regular, Very Strong | Fruit |
| HELWIT | Slim | Mild | Fruit, Berry, Coffee |
| KLAR | Mini, Slim | Mild, Regular | Fruit, Original, Mint |
| Kelly White | Slim, Mini | Mild, Regular | Fruit, Berry |
| Skruf | Slim | Mild to Strong | Mint, Berry, Liquorice |
| Lundgrens | Regular | Regular | Berry, Mint, Liquorice |
The information refers to the product range in October 2026 and changes as varieties are added or discontinued. You can always see the current status on the respective brand page or in all flavors, where you can also filter by strength, format and flavor.
This product contains nicotine, a highly addictive substance.
Sold only to persons aged 18 and over.